Appearing on Search results on a search engine or a partner siteis a great marketing opportunity for advertising your business within the sponsored listings of a search engine.
Through selecting terms that your ideal customers would search for when using search engines, you can create adverts that appear on search engine results pages based on those search terms.
With the use of Google AdWords, Google offers advertisements that appears on google.com search results. The sponsored results, or ads, (in the red box) are denoted with a green “Ad” label. The results that appear below the ads (in the green box) are referred to as organic results.
Display Network is an extensive collection of third-party websites that has partnered with Google and agreed to serve Google ads. For Display Network Advertising Google has the AdSense program.
It’s done through paying the partner site by each time your ad is clicked, Pay-Per-Click(PPC) or less commonly, when your ad is displayed, Cost-Per-Impression(CPM). Google ads on the Display Network can be in text, image, video, or rich media format, and can be targeted differently. This includes remarketing and banner ads.